About

ABOUT PARETO CONSULTING

We Solve Real Business Problems

At Pareto Consulting, we’re not here to manage projects or churn out reports. We’re problem-solvers who happen to be experts in market research, marketing, and business strategy. If you’re a startup founder or corporate decision-maker looking for data-driven insights and scalable marketing systems, you’re in the right place.

How It All Started

It began with a laptop, a dream, and Bianca Flor L. Ulan, MBA.

From solo freelancer to Top Rated Plus consultant on Upwork, Bianca quickly earned a reputation for delivering results that mattered. Her work ethic, analytical rigor, and strategic insight turned her into a trusted partner for startups and enterprises across APAC.

As demand grew, so did the need for a team that shared her commitment to problem-solving and client success.

And so, Pareto Consulting was born.

Portrait of Bianca Flor L. Ulan, MBA, alongside a story highlighting her journey from solo freelancer to founder of Pareto Consulting, emphasizing her data-driven mindset and strategic expertise.

Today, We’re a Collective of Experts Focused on One Thing

Helping B2B businesses make smarter decisions and build scalable marketing systems that drive real growth.

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What We Believe

Relentlessly solve our client’s problems and pain points using the tools, talents, and time we have.

And we do it by sticking to our values:

Client-Selective

We choose partners who trust us and value data as much as we do.

Outcome-Focused

We prioritize results—not tasks.

Reasonable

We deliver high-quality work without the burnout culture.

Ethical

We don’t undersell ourselves—and neither should you.

Who We Work With

Startups ready to move past founder-led everything

Enterprises seeking data-backed research and methodical B2B marketing

Teams who want partnership, not micromanagement

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Group of people standing in shallow water beneath a large rock formation with a natural arch, enjoying a scenic beach location.
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Our Culture

We believe in balanced modern solutions—and that includes how we work.

At Pareto, we value slow mornings, fulfilled employees, and a balanced lifestyle.

Because when we’re well-rested and focused, we deliver our best work.

Meet Our Founder

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Bianca Flor L. Ulan, MBA

Founder & Lead Consultant

With a background in Applied Mathematics and years of experience across eCommerce, Finance, FMCG, and APAC sectors, Bianca leads Pareto with a sharp analytical eye and a heart for collaboration.

Let’s Solve Problems Together

If you’re ready for data-driven insights and scalable marketing systems tailored for your B2B business…

SCHEDULE A CALL

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